Product design for complex systems.
I design products where the path forward isn't obvious.
My work sits where product strategy, systems design, interface craft, motion, and brand expression meet.
ExploreFeatured Projects
An enterprise control plane for safe fleet management at scale.
A scalable operating model that helps IT teams understand fleet health, act across thousands of endpoints, and see the consequences of high-impact changes before they commit them.
A connected decision-and-ownership platform for a new luxury EV brand.
Unified product storytelling, configuration, reservation, pre-delivery, and ownership into one relationship—reducing uncertainty at every stage of a high-commitment purchase.
A ground-up redesign of UM's College of Pharmacy portal.
A large University of Michigan site rebuilt end to end, research through interface, that doubled PharmD applications and won Gold at the 2025 Education Digital Marketing Awards.
An ambient software companion for HP's wireless Elite earbuds.
A progressive hardware-control experience that keeps everyday status glanceable, opens deeper controls only when needed, and guides users through interruption and recovery.
Recent Works
A post-IPO brand refresh that consolidated a fragmented visual system into a clearer, digital-first identity built around "Get growing."
A cloud-security launch system that turned a complex remediation platform into a clearer, more human product story across UI, motion, and web.
A voice-first field agent for wind technicians, centered on confirmation patterns that keep safety-critical procedures from advancing on ambiguous speech.
Real-time tipping for DJs, built for the moment fans feel the music, scan a QR code, send a tip in seconds, and help artists earn from live sets without an awkward ask.
Treasury intelligence for CFO teams, built around honest data states that make fragmented cash visibility usable under time pressure.
How I Work
Edit First
Every product starts by deciding what it is not. I cut the noise, find the core job, and scope toward what can actually ship.
Design in the Material
I move between canvas and code so type, motion, and interaction decisions are tested where they will actually live: in the browser, on the device.
AI as Leverage
AI gives me leverage across research, copy, prototypes, QA, and documentation. It helps a small team move faster without turning the work into generic output.
Agency Collaborations
